Essential Detail

Key areas of expertise:
Essential Detail is a marketing and representation company which has been established for 12 years, with a portfolio of exquisite, small, privately-owned hotels throughout the Caribbean islands. Our team, which is London based, oversees all aspects of sales and marketing for these properties in the UK and Europe, acting as an information resource for the travel trade and potential guests to raise the awareness of these gorgeous hotels.

What services do you provide?
Trade liaison with tour operators and agents, product management, consumer and trade marketing, promotional events, hotel documentation, website content and sub-contracted public relations. Our decades of experience in the travel industry, specialising in quality long-haul markets, means that we provide an extremely professional service. Personal service is central to the success of the company’s objective which is to establish, maintain and grow profitable UK business for our hotel clients. 

“We have worked with Essential Detail for 10 years and they always create eye-catching inspirational campaigns to generate excellent sales resulting in happy clients and full hotels.”  
Jo Plummer, Director, Tropic Breezes  

How do you work with the travel trade?
We work very closely with the specialist long haul tour operators including product contracting and marketing to maximise brochure, website and promotional coverage of our hotels. We create and communicate special added-value offers for the customer and incentives for sales consultants, including personal visits to the properties plus detailed training programmes with regular updates.

What do you do for agents?
Our dedicated agency sales executive works closely with selected agents. This includes visits, joint promotional activity such as database mailings and client events, with incentives for travel consultants and their clients. We also host an annual roadshow for agents.