Independent Public Relations

Key areas of expertise:
IPR (Independent Public Relations) is an independent PR agency delivering an effective mix of communications for its portfolio of luxury travel clients.  With particular expertise in Australasia and Africa, our PR experience extends worldwide with clients representing destinations on every continent. Over a 30-year period our skills encompass public relations, marketing, sales and project management. 

What services do you provide?
Creating and distributing news releases distinguished by embedded links and images, sourcing and organising targeted individual media visits, networking with industry partners, creating fully integrated promotional campaigns and social media marketing.  We are thorough, creative and direct, using our extensive network of contacts within the trade, print, broadcast and online media to engage the consumer.

“Since working with IPR, PR activity has contributed to increasing enquiry and booking levels by 20-30% demonstrating a valuable return on investment.”
Esther Ward, Market Development Manager, Qantas Holidays

How do you work with the travel trade?
By working hand in glove with industry partners – tour operators, tourist boards, hotels and airlines – we maximise joint promotional, editorial and press trip opportunities for our clients.

What do you do for agents?
Whilst much of our current PR efforts are focused on consumer campaigns, we work with clients such as Qantas Holidays to promote their training, incentives and special offers to agents.  We’re also well versed in promoting new product and key attractions on behalf of our tourism destination clients.