The Brighter Group

Key areas of expertise:
We are the travel PR and marketing specialists.

Brighter provides a truly different approach to PR and marketing communications in: aviation, cruise, destinations, hospitality and hotels, tour operations, travel management, retail, travel distribution, exhibitions and shows.

As our name implies, we are famous for creating and managing the Brightest campaigns. We win awards for it!

We’re focused on results, return on investment and delivering your satisfaction. We aim to make a difference, where it counts.

What services do you provide?
The Brighter Group looks after PR, marketing and sales; campaigns and social media; crisis and issues management and strategic counsel.

Our aim is to promote your message to your target audience, whether it is through individual or dedicated sales, marketing and PR campaigns or simply to protect your reputation is a more complex challenge today then perhaps ever before.

We are aware that your target audience can reside anywhere and consume their media through a variety of means. We also recognise the speed and the power of viral communications; the need to be watchful of the “buzz” around your brand and the requirement to engage and stimulate your target audience so as to have your message resonate with them.

“The account team are enthusiastic and tenacious and have increased coverage significantly not only in quantity, but in quality, relevance and importance to the business too.”
Carl Catterall, travel communications manager, SAGA Holidays

How do you work with the travel trade?
Through our knowledge and expertise we target and work with the most relevant elements of the travel business for your brand. Big is not always best in the travel industry and we simply target the most suitable partners for your brand, whether it is a tour operator, agent consortia or online booking engine.

What do you do for agents?
We maintain regular contact with the travel trade and undertake face to face training with up to 500 top quality independent agencies, approximately 2,000 staff each year. These agencies sell a full range of travel products and will be available to you if you work with the Brighter Group.